Commercial

Samsung SSD T9

David and I wanted to push ourselves into something we had not done before. We picked Samsung and the SSD T9, defined creators as our audience, and built the whole campaign from zero. Storyline, shotlist, locations scouted across Zurich on Google Maps and on foot, with room for spots we would find along the way. We put together a moodboard to lock in the visual tone, then shot a commercial and a teaser. Released back to back on social media. 15,000 views, 150 comments, 200 shares. No budget. No paid push. The engagement came from creators who saw themselves in it.